We didn’t start this brand because we love fashion.

We started it because we are tired of sitting there watching the news, scrolling at night, listening to conversations and thinking:

WHAT THE FUCK IS HAPPENING.

And we knew we can’t be the only ones.

WTF AMERICA isn’t about one side.

It’s about behavior.

It’s about hypocrisy.

It’s about watching grown adults act like toddlers with microphones.

Everyone thinks it.

Some just don’t say it.

Maybe if more of did, something would change.

Either way we’re observing.

This is observational clothing.

We print what you’re already thinking.

You just have to wear it.